Multilingual chatbots: the revolution of virtual assistants?

Chatbots are changing the way in which companies and their clients communicate. Nowadays, users demand instant digital solutions.

A recent study published by Zion Market Research estimates that the global chatbots market will be worth over two billion dollars in 2024, and the annual growth rate will be almost 30%. By 2024, it is expected that 85% of the companies will have some degree of chatbot automation.

From the profitability point of view, 47% of consumers buy goods and services through this means. Moreover, according to “The 2018 state of chatbots”, it is expected that the global industry will save up to 7.77 billion dollars per year.

According to our surveys, 60% of the interactions between people and companies were conducted online in 2018. Although 55% of the people surveyed stated that they only obtained basic information through the bots, more than 21% could not obtain a solution to their problem.

A digital company is a global company and 90% of the business transactions are performed digitally. 31 languages are needed to reach 87% of the GDP generated online, also known as eGDP. 37 languages will be needed in 2027. That is to say, it is essential to create relevant content to attract the audiences in order to achieve a fluent communication and provide immediate answers and solutions. Digital multilingual content demands technically complex means and a language that is culturally appropriate for all the countries and their segments.

The main distinguishing factor is content creation. Clients desire to interact with the different brands in their own native language. They want to feel comfortable and supported. The quality of the responses accounts for the value of chatbots. Bots are the simplest, fastest and profitable solution to the challenges that communicating with clients in more than one language pose.

The purpose is to maximize the user experience. Artificial intelligence contributes with relevant information and gives precise responses immediately and in real time. The dialogue is produced from the information given by the users and the localization of content is essential to properly adjust to the different cultural contexts.

Computer Assisted Translation tools, like memoQ, enable us to create translation memories for language pairs and term bases for those technical terms that have been validated by clients and professional linguists.

One of the most exciting breakthroughs is the ability of only one robot that speaks different languages and is able to have an authentic conversation without mechanical translations. Bots are essential tools for those companies that seek to expand outside their local market and reach countries where there are new client databases in different languages.

When chatbot contents are developed, processes related to automated translation are executed. They accelerate the relevant localizations, which are then tested to ensure the integration between questions and answers. Correct localization delivers valuable contents.

Types of chatbots
The provider chatbot market is extensive and varied. There are three main types of bots:

• Support Chatbots: They are designed to have a vast knowledge of a particular topic, such as knowledge of a company. They help users go through complex processes and answer a wide range of frequently asked questions.

• Skills Chatbots: They respond to simple instructions that seek to simplify people’s needs. They usually are able to recognize voices and it is important that they are well-integrated with IoT (Internet of Things).

• Assistant Chatbots: They are in between the two mentioned above. They work better if they know little of several topics. Many specialists predict that these bots will be a sort of browsers of all the other bots that will exist. In this sense, in order to make a payment, people will ask this bot to contact the bank’s bot.

Go Global’s proposal is to work with an extremely customized product, in which the experience is given by the client. It is thanks to this experience that we can polish the tool.
Artificial intelligence is changing the way we are living. Although there are no conclusive regulations in the bots technology arena, there is a global tendency to regulate the management of information. Confidentiality is a very important value for us. The goods and services provided by Go Global will be in accordance to the standards introduced by the European Union.


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