Need help writing your CV? Here are the best tips from Go Global’s Human Resources team

Although there’s no one-size-fits-all solution when creating your CV, it should always be clearly organized, short enough for a recruiter to scan the content quickly, and –most importantly– tailored to the company and role you’re applying for. Check out our recommendations and find a downloadable template below.

#1 Start with your personal details

Put your name, professional title, email, and contact phone number at the top of the page. Your time zone is also relevant to the recruiters. If you’re applying for a translator job, make sure to include your native language, the language pairs that you translate into, your field of expertise, and your CAT tools proficiency. Also, ‘Curriculum Vitae’ is an unnecessary title. Use your name as the title instead.

#2 Include a professional summary

The professional summary goes right under your name and contact information. It is a one-paragraph long statement that gives the recruiter a quick overview of your skills and achievements. Think of it as the elevator pitch of your career and use it to back up why you are the best candidate for the job. 

#3 List your work experience

Use a reverse chronological order to highlight your most recent experience and achievements. Include the projects and clients you worked for, your key responsibilities and accomplishments, and a link to your portfolio or work samples (if available). Think of each item on the list as a chance to show how your previous experience has given you the skills needed to make you a suitable candidate for the role. 

#4 Detail your education

Your educational background and achievements should be listed here, along with dates, qualifications, and the grade you achieved. Use a reverse chronological order here as well.

#5 Include additional skills and services you provide

Use this section to register all the abilities you have developed through your professional and personal life that are relevant for the job you want. Find a proper balance between hard and soft, and always add a short description to the technical ones to indicate your proficiency level. 

#6 Only include hobbies and interests if they are related to the job post

You don’t need to include hobbies and interests in your CV. If you choose to do so, make sure to mention the ones that are relevant to the position you are seeking and can add real value to it. Otherwise, skip this section entirely. 

#7 Last but not least: keep it short and simple

Recruiters receive hundreds of applications a day, so make sure your CV gives them the information they need as clear and concise as possible. Choose a clear typeface to ensure that your CV can be easily read. Make a thoughtful selection of your professional and academic history and leave only the info that is directly related to the job you are applying for. In terms of length, two A4/letter pages will almost always suffice.

Understanding English into Spanish translation: what to know when hiring language services for Spanish-speaking audiences

When English-speaking companies are getting ready to reach Spanish-speaking audiences, they often stumble upon questions about target countries and regions and realize the many subtleties to take into account regarding English into Spanish translation and localization processes. In this article, we are going to cover the bases for a frictionless introduction to your new Spanish-speaking public.

Spanish takes on different flavors in each country (and even region) where it’s spoken. It may come as a surprise, but someone from Spain may have a hard time understanding someone from Mexico, as an example. Particularly in informal conversation. They both speak Spanish, but they don’t speak the same Spanish.

It happens in English, too (and in many other languages that extend over large territories, like Chinese or French). Imagine a North American consumer that enters a fast food restaurant wanting to eat fried pieces of potatoes. When they look at the menu, instead of “fries”, it reads “chips” (the British-variant name for the dish, which in the US means something entirely different). Needless to say, the consumer would be a little confused or even disappointed.

Now, let’s take that to digital. Google (which has 92.42% of the search engine market share worldwide) receives over 70,000 searches per second on any given day. That’s 5.8 billion searches per day and approximately 2 trillion global searches per year. Now, imagine how many of those searches could be an opportunity on a Spanish-speaking market and are getting unattended because companies didn’t translate or localize their content. Or they did it, but without taking into consideration the language variants.

Spanish language globally

Spanish is the second most spoken language in the world after Chinese. Over 572.6 million people speak Spanish worldwide, of which 477.6 million people are native speakers, 73.7 million people have some knowledge of Spanish, and another 21.2 million study Spanish as a foreign language.

There are 21 countries in the world where Spanish is the official language: Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico (only de facto, not defined as the official in the legislation), Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay, and Venezuela. Mexico is the native-Spanish speaking country that has the highest population. Next on the list are Colombia and Spain.

There are also countries with a population of Spanish-speaking residents like the United States, Belize, Andorra, and Gibraltar. We’re not talking about a small number of individuals, but about entire communities of consumers. In the United States, for example, about 23% of the population speaks Spanish at home. That is around 55 million people. This means that the number of Spanish speakers in the United States exceeds the population of Spain (46.94 million).

Getting the language variants right

The business landscape is getting more complex, and the audiences are getting diverse and more demanding. Users want personalized experiences that speak to them, and being special is not that simple anymore. There are countless options for most products and services that can be consumed from anywhere in the world. It’s well known now that 3 out of 4 customers prefer to buy products in their native language and that 1 in 3 rarely or never buy from English-only websites. That means that if a potential customer looks a company up online and can’t understand their content, they won’t even try to shop: they’ll leave. That transfers the language-related decisions from a tactical to a strategic level and demands any global company wanting to target Spanish-speaking to dig deep into their options. Let’s start by learning the Spanish variants. 

As mentioned earlier, many people in the world speak Spanish, but not the same Spanish. The grammatical structure of the language is shared, but there are key differences such as pronouns and verb conjugations, and words and expressions that exist in one country and not in others, or have different meanings. 

One ‘easy’ way to classify the variants of Spanish is:

International/ global/ neutral Spanish: international Spanish is written as plain and as simple as possible so that it can be understood by Spanish speakers across the world. The units of measure are expressed in the European system. It is a simpler and less costly option, but it is too general, and it lacks the needed personalization to adequately express a brand’s voice and tone to different market segments.

Latin American (LATAM) Spanish: it’s a little more personalized than the International variant and it is meant to be understood in South and Central America. It also uses the European metric system.

US Spanish: it is spoken by Spanish populations in the United States and is highly influenced by the Mexican variant of Spanish. Using English borrowings will be more common than on the international and LATAM variants. The Imperial system of measurements is used here. Dates are formatted differently from all the other variants mm/dd/yy in the US, all other variants use dd/mm/yy.

Spain Spanish: Spanish as spoken in Spain. It’s quite different from the other variants described above.

But that’s not all. As mentioned above, the Spanish language changes not only between countries but also between regions in the same country. Let’s dig deeper into the Spanish variants. They are:

Mexican Spanish: one of the goals of the Mexican Academy of Language is to establish Spanish as an official language, since, constitutionally, it is not. However, Mexico uses Latin American Spanish to communicate with the world, although each of the different regions has its own dialect.

Rioplatense Spanish: the name refers to the language spoken in the Río de la Plata surroundings, Argentina (more specifically, Buenos Aires and the Atlantic Coast) and Uruguay. It is characterized by its particular use of voseo and by including various terms of lunfardo, a slang derived from expressions taken from the Italian language.

Northern and southern Spanish Castilian: the first is spoken in the north and center of Spain. Some consider itthe official dialect of Spanish. The second is more diverse and is made up of dialects that have several common characteristics among them.

Canarian Spanish: spoken on Canary Island, also partly influenced by Portuguese. Closely related to the Caribbean dialect of Spanish.

Equatoguinean Spanish: spoken in Equatorial Guinea, in central Africa. Native Guineans added their own vocabulary and pronunciation patterns.

Caribbean Spanish: spoken in Cuba, Puerto Rico, the Dominican Republic, in some territories of Colombia, Panama, and Venezuela, and along the eastern coast of Mexico and Central America.

Outside of those classifications, you can consider each Spanish speaking country to have their own variant, dialect, and flavor of the language.

How and where to start

Both the public and the private sector are becoming more involved with equality and diversity conversations as days go by. Whether it is to comply with government regulations or to establish meaningful bonds with a broader audience, any organization today is weighing up the possibilities at hand to communicate in languages other than English. And translating to some Spanish variant is (and often should be) one of their first places to start.

The following is an outline path to begin the English-into-Spanish translation journey. One thing to always keep in mind is that, whatever the choices are, they need to be made right from the start, before any translation efforts take place. Changing the strategy after starting will create inconsistencies in your content that will take extra time and money to fix.

First, do some research. Data analysis is powerful, but many don’t know where to start, so we suggest doing market research and web analytics as well. Start by gathering information about your business’s target audience and your current customers’ feedback, and present it in some tool that allows you to synthesize their characteristics and share them with your teams, as a buyer persona.

Don’t forget to do comparative marketing research, for both direct and indirect competitors, to find the market landscape for products/services similar to yours in countries where you think could be a good next port for you. This exercise will help you assess and determine how viable your product or service would be among your target audiences.

Lastly, go for insights on the web. Get curious and run some numbers on where people are visiting your website. What countries/cities? How often? What languages are they keying the searches in? Another approach is: what countries/ areas are your top keywords being searched from? Is there a solution in that area already, or will you be the solution to those searches?

From that analysis, you may realize that your product will only work in one country of Latin America, or in all Central America, or only in two countries, one in Central and one in South America. Then, you are ready to start talking with language providers searching for advice. Depending on what countries you are going into, language experts can recommend what variant of Spanish and language strategy to choose.

When searching for language service providers for your English into Spanish translations, there are three main aspects to explore: the team, the quality, and confidentiality.

The first key to a seamless turnaround is the qualification and experience of the translators. Native-level speakers have language knowledge but also an in-depth cultural connection with your target audiences, a combination that is critical for any successful language product. Ask your provider about their team’s background (language proficiency, education, work experience, and regulatory compliance training and certification, if relevant) and their recruitment process.

Next, talk to your LSP (Language Service Provider) about their quality assurance process: how is the accuracy of the translations verified and what feedback mechanisms are in place to implement improvements and suggestions in real-time.

Third, discuss with the LSP signing a confidentiality agreement to clarify the extent of the data protection needs for your business and your industry. You can also ask them about their knowledge of industry-specific information security regulations and obtained certifications. Also, check their technological infrastructure and safety measures in place to protect systems and resources from theft or damage.


There are over 500 million Spanish speakers around the world, distributed in over 25 countries. The grammatical structure of the language is shared, but there are differences among countries and even among regions in the same country, such as pronouns, verb conjugations, and specific words and expressions.

You can translate your content into international Spanish for a simpler and less costly solution or localize it for each target country or region, for a stronger and personalized connection with each audience segment. To make that decision, gather market data, and discuss a strategic plan with your language service provider.

To choose the right provider, discuss with your potential vendors the qualification and experience of their translators, their quality assurance process, and their confidentiality and security measures. When in doubt, ask more questions, back yourself up with data, and if you want to minimize risks, start small, test, and reconvene.

We know that choosing the right language partner to launch your products or services in a Spanish-speaking market can be daunting. To help you clarify the path and make the right decision, we’d like to share a checklist with the key topics that you need to discuss with your potential vendors. You can download it from the link below.

Go Global’s multimedia localization strategy: a proven path to delighting your audiences through video

We share our strategic framework for managing your multimedia content and transforming it into high-value global assets.

Video has grown exponentially over the last decade and it is expected to represent 80% of online traffic by 2021. The key components of this trend are the growing live streaming services and the switch away from traditional broadcast networks to TV delivered over IP, which broadens the possibilities for an even much more connected and globalized multimedia landscape.

YouTube, the major online video-sharing platform, has over 2 billion users (almost one-third of the internet) who watch over one billion hours of video daily. The content is localized in over 100 countries and can be accessed in 80 different languages. Considering the fast-growing demand for global-ready video content and the indisputable preference of consumers for content in their mother tongue, the need for a multimedia localization strategy becomes crucial.

Whether you are localizing video for reaching internal or external stakeholders, a careful blend of technical and creative expertise is crucial to give meaning and enjoyment to the global user seamlessly. Accuracy of translation is not enough: subtleties of language, tone and audiovisual rhythm  are critical to transmitting authentic meaning to any audience, be it consumer or corporate. In this article, we will be covering the basics of creating a multimedia localization strategy and giving you an overview of topics to discuss with your language service provider.

What is multimedia localization and why do you need a strategy?

Multimedia localization is the process of adapting audiovisual materials to meet a target audience’s need regarding language preferences and cultural context. Due to the medium complexity, in which image, spoken word, sound effects, written text, graphic and other visuals elements interact at the same time, an audiovisual translation is a highly specialized task. If it’s not well done, it could change the meaning, or lose it entirely.

In his book “7 habits of highly effective people,” Stephen Covey defines the second habit as “begin with the end in mind.” The author states that all things are created twice: the first one, when planning, and the second one when doing. The key to effectiveness lies in finding a balance between planning and execution. So, when we take this to a multimedia localization strategy, it means starting with a vision and a clear destination and planning a path to ensure the steps and actions everyone is taking are coordinated and headed in the right direction.

How to plan a multimedia localization strategy

A successful multimedia localization strategy must include all the aspects involved in the decision-making process: the target, the characteristics and purpose of the content, the budget, the timing, the deliverables, and the reference material.

1 Target audience

The first decision that has to be made revolves around the target audience. As in any content creation process, it is advisable to start by knowing the end-user. But, unlike any other content creation process, in multimedia localization, audience segmentation is not only aimed at getting the audience liking the content: it is a matter of the audience understanding it.

A tangible aspect of audience segmentation is linked to the decision of whether to go for subtitling, voice-over or dubbing. The education level of the audience and the environment and devices in which they consume the content are determinants of subtitling strategy success. On the other hand, dubbing or voice-over can be beneficial for communities with low reading speed, low reading comprehension, or cognitive difficulties, but these services tend to raise costs because of the additional fees associated with voice recording (technicians, artists, studio hours, to name a few).

Despite the cost factor, each technique has growth potential according to rising variations in content consumption patterns. The demand for subtitles (and even more, for closed captions) will continue to grow hand in hand with the creation of mobile-friendly content and the trend of consuming it without audio, and the increasingly widespread regulations on accessibility for hearing impairments. Furthermore, dubbing and voice-over are expected to continue growing as younger audiences tend to favor listening over reading because it is a more passive activity and allows them to multitask.

2 Scope

To prevent scope creep and its negative impact on timing, budget, and overall outcome, you can do a video content audit. Make a complete inventory of your video content, consider the value that each piece adds to your content landscape, and keep only the pieces that support your current goals. Having a complete view of your video assets will allow you to refine your strategy and identify potential gaps for future content creation as well. With that in mind, determine your criteria for classifying what’s useful and what’s outdated and needs to go.

3 Budget

Once you have a clear overview of your content to be localized, it is now time to allocate the budget. Take into consideration that different types of content demand various production resources. For example, content to be localized for media entertainment is primarily dialog, which is particularly complex and highly context-specific, since dialog usually contains a lot of colloquialisms, cultural references, and humor.

Given the particular nature of speech and dialog, there is a specific set of language-related considerations to be taken into account for media localization, such as length restrictions for subtitles, and synchronizing lip-sync dubbing with the original audio as closely as possible.

Planning expenditure for a whole project in advance allows you to have clearer expectations regarding the overall quality of the outcome. Otherwise, the project is exposed to last-minute adjustments that negatively impact the production workflow, generating extra costs or forcing to resign quality.

4 Timing

Put the timing in your strategy. Once you define your goals, scope, and budget, there comes the moment to outline a precise schedule. Keep in mind that different techniques and methods call for different response times. For example, live captions have the quickest turnaround, and dubbing with professionals has the longest, and there are many options in between. If it is feasible for your teams, it is recommended to launch all languages into production simultaneously. This will allow more efficient project management and reduce the risk of inconsistencies and missteps among languages.

5 Means

Like any other content, video deliverables involve different technical specifications regarding the destined platform and device for its consumption. Technical details like the file type and display aspect ratio are vital for high-quality results. Take into consideration that the final outcome must keep its quality and readability in at least three standards screen size: computer, smartphone, and tablet.

6 The right language partner

As mentioned above, the key to a successful strategy is a proper balance between planning and execution. And the key to that balance when localizing video content is a qualified and experienced language partner. The language services is a mature industry with plenty of multimedia localization solutions for every scope and budget. Nevertheless, when choosing your video localization provider, some key criteria should be present:

  • Professional voice talent and technical proficiency
  • Understanding of different formats, play-out environments and testing capabilities
  • Prior work samples and multiple voice castings 
  • Project management expertise 
  • Agile methodologies
  • A Quality Assurance (QA) process 
  • A solid feedback implementation process

Also, keep visual references and other production materials handy for your provider. As your language service provider is in charge of replicating the original message to a new audience, any production material that helps to understand your creative proposal can be helpful. So, check for additional resources availability, like scripts, transcripts, storyboards, and graphic source files.


With the necessity to engage with a global market, as opposed to a strictly local strategy or geographic roll-out with segments addressed serially, finding solutions to reach global audiences through good video localization is imperative. Video is an exponentially growing medium, and in the realm of business, it is also a quite affordable resource to produce high-quality content.

The key to a successful outcome is a strategic approach that considers the target audience, the project scope, the time frame, the budget, the technical specifications, and a qualified and experienced language service partner to transform the plan in top-level results in a seamless way.

Looking for a job in the translation and localization industry? Try these easy and free online resources to stand out

In a business world that is working its way to digitize all communications, the language services industry experiences new demands, which leads to unexpected job opportunities. In this article, we will share some quick and easy ways to start building your personal brand online and catch the eye of the recruiters.  

Your career is your business and, like any other business, it needs a brand. So let’s start with the basics. Personal branding is the practice of promoting a person’s career with marketing strategies, similar to the ones used when promoting companies and other organizations. The term “branding” refers to the efforts put into creating a brand, which is a symbolic construction (usually embodied in a name and an image) designed to identify a product or service to their potential or real consumers. When speaking of personal branding, the “product” is your professional skills and expertise, and the challenge is to build a promise to recruiters and future employers around what makes you unique and desirable above anybody else.

Start by asking yourself what makes you the professional that you currently are. This means finding the more salient aspects of your professional profile but also thinking about what makes you different from others with a similar background. Is it a job experience in a highly unusual area? Maybe it is a specific knowledge that is common in other industries, but when looking inside the translation and localization field, does it become rare? What we are searching for here is what marketers call Unique Selling Proposition or USP: a trait that is unique and special about you, and that will make you stand out from the competition (i.e. , other colleagues).

But it doesn’t end with that. The second key in personal branding is nourishing and developing your personal brand through time. When you gain more experience and knowledge and become more appealing to recruiters, your brand should be developed to reflect that. So it is not enough to focus on who you are and what you have been doing. You also have to create a vision, a desirable future path to follow when developing your career. Your experience will help you tell the story of who you are, but the vision will tell the story of who you want to be and how you want to be perceived.

The mere idea of carrying out an ongoing process of creating, developing, and maintaining a personal branding strategy can be daunting. You need to make yourself visible to the world, but also have an updated and refined set of skills that puts you above the competition. In addition to that, you need to get to know your professional community to find out about new job opportunities. It seems a lot, but fortunately, today there are plenty of online resources that can help with that. Let’s take a look at three actionable steps you can take today to start promoting your personal brand.

#1 Build a portfolio

Your brand helps you stand out from everybody else. But in order to do that, people need to find you, and today, the first place to look is Google. Social media sites like Facebook or Instagram are okay for friends and family, and LinkedIn and job searching platforms can be an acceptable first move to start in the professional world. But when trying to build something unique and inviting, the extremely structured layout of these platforms usually falls short. An easy solution to present your professional profile in a highly personalized way is to build a portfolio.

The key is to show, not to tell. While a resume or CV is a perfect way to list and summarize your career path, there’s nothing more compelling than a portfolio. A portfolio acts as a portable showcase of your work experience and skills and allows you to show the results of your work in real-life scenarios. You can include samples, screenshots, and links of your work and even develop brief case-studies of your more fruitful contribution to big projects.

If you are just starting, try getting involved with some volunteering work. You can do that by collaborating with non-profit organizations or even helping friends and neighbors with some business projects. And if you are interested in multimedia localization, there are plenty of organizations asking for subtitling volunteers.

Once you have selected the materials you want to include in your portfolio, you just have to choose your building tool. There are many online platforms in which you can build your portfolio for free. If it is your first time working with web design, we recommend that you start on sites that are specially designed for portfolio-building, such as or Journo. If you feel confident with your design skills and want to get creative, you also could try with general web-design pages, like Squarespace or Wix

#2 Networking (yes, online too!)

If you are not very familiar with the term, networking refers to in-person or digital gatherings of professionals aimed at sharing information and ideas among people with a common profession or special interests, usually in an informal or more relaxed setting than a work meeting. But that’s not all. As J. Kelly Hoey, author of Build Your Dream Network, points out, “networking is not a singular activity, it is every interaction throughout your day, both online and offline. Your email signature line, the article you share on LinkedIn and the person you choose to sit next to at lunch are all part of the mix.”

One of the benefits of networking is visibility. In essence, you get to meet new colleagues and leading professionals in your industry, which can take you to new job opportunities and partnerships for starting new projects. And giving people the chance to know you and listen to your ideas and perspectives is a great way to boost your personal brand and stand out. Another advantage of networking is staying current in the latest trends in the industry. And, in an ever-changing business market, being the first to know what is happening, and especially where, is a major competitive advantage for job seeking.

In the olden days, the only opportunity to build your network was to wait until some event in your industry came up and, if it was far away, to make arrangements for travel. Today, the digital landscape offers an unimaginable amount of opportunities that are only a click away and, to take real advantage of it, it is critical to choose wisely. Next time you get an invitation or see an announcement on social media about an event, ask yourself: how is this event related to my personal brand? What is the purpose or the goal that I want to achieve by attending to this event? Who will be participating, and what kind of relationship do I want to establish with these people? By defining key aspects of your networking strategy, you will be narrowing your action field, but you will also be making it more meaningful and efficient.

#3 Diversify your learning path

In times of technological revolution, the world becomes a grand village, and any business is a global business. This opens new opportunities for companies seeking to reach new targets in distant markets, but it also faces them with the threat of new competitors in what, in past days, used to be secured regions. This dynamic and uncertain landscape calls for business models that are highly innovative, and leading companies know that the key to a creative and responsive work environment is diversifying talent. 

In a scenario in which companies are building multidisciplinary teams, picking up some uncommon but valuable skills can be a smart move. 

After all, you don’t want to fit in; you want to stand out. And the key to that is finding a balance between an in-depth knowledge in a very specific field and a mix of skills in other related areas. It is what the experts call a T-shape profile: the vertical branch of the T represents deep knowledge and skills in one particular area, and the horizontal branch represents a broad area of supporting interconnected skills and knowledge.

A T-shaped professional is highly valued given the combination of the benefits of specialization and generalization. The specialization comes with in-depth knowledge and expertise, and the generalization provides a broad worldview and empathy to communicate effectively and to work together with experts from different fields.

If you are a translator and usually work with marketing materials, you could try to expand your knowledge to SEO practices or creative writing. If you are fully proficient in CAT tools, you could dig into the science behind artificial intelligence, or try some coding. If you aspire to a team-leading position, you could explore project management, negotiation techniques, or take some business classes. 

Today, the online learning industry is on the rise, and the possibilities are endless. While for many professionals this is a solution, others can struggle when studying alone or without direct tutor guidance. If you are looking for a place to start picking up some new skills online, a course in an e-learning platform can give you a taste of how you perform in a flexible and virtual educational program. You can try, for example, Coursera, Skillshare, Khan Academy, or Edx. Every one of these sites has free options with seasoned teachers who, in many cases, are also highly-trained professionals.


Your career is your brand. Define what makes you unique and valuable above anybody else in the market and find ways to make it visible, so your peers and potential employers get to know your profile and achievements. To do that in an easy and inexpensive way, take advantage of the many tools and platforms available online. You can build an online portfolio to show your work in real-life scenarios and extend the power of your branding efforts by expanding your network in online events. Also, you can explore the flexibility of online learning programs to refine your skills, but also diversify them. Developing a background with a balance of specialty and general knowledge will put you on the radar of many world-leading companies that are seeking innovative and high-potential talent.

To keep up with these 3 SEO trends, you might consider partnering up with a language expert

We analyzed today’s landscape in digital content strategy and we’ll tell you how experts in translation and localization can contribute to making the best out of it. 

Search engines are getting better and better in capturing the singularities of natural language and the diversity of users’ preferences and behaviors, making the job of SEO experts increasingly challenging. Gone are the times when keyword stuffing was enough, and the click was the single measure unit of success. Today, SEO efforts broaden on and off the page in different formats, and the strategic variables under consideration keep multiplying and becoming more complex.

However, two certainties remain. The first one is that a working digital content strategy needs to be able to produce content that can be indexed by engines for users to find. The second one is that, to achieve this, magic recipes do not work.

As online search technology becomes more sophisticated, digital strategies need to become more personalized. Each brand must find its own balance of resources, combining investment in technological infrastructure, the talent for strategic communication planning, and in-depth knowledge of its audiences.

Let’s see next what the future of SEO brings and why it’s a good idea to add the perspective of a language service provider when making decisions about global content strategies.

# 1 The evolution of artificial intelligence applied to searches

Traditionally, on-page SEO is about selecting a couple of keywords, thinking about related variants of terms and strategically placing them in certain parts and categories on the page that we know guarantee good indexing and put us in the race for positioning (title and subtitles, first paragraphs, and above the fold content in general).

However, each new step in the evolution of artificial intelligence applied to searches requires us to review and edit the “manual of good SEO practices” to adapt it to the possibilities and opportunities offered by technology.

The latest milestone in search technology leaps has been made by Google (the world’s most widely used search engine) with the launch of BERT (short for Bidirectional Encoder Representations from Transformers). BERT is an open-source neural network trained to process natural language.

BERT affects one in ten searches and allows Google to understand better how the language is used and, especially, how individual words work within searches, not isolated, but in context. This means that instead of word-for-word processing, each term can now be considered in the context of a sentence, relative to those that precede and follow it.

From this point on, should SEO experts optimize content with BERT in mind? No, because there is no such thing as “optimizing for BERT”. Danny Sullivan, Google search expert, explained it after the launch: “There’s nothing to optimize for with BERT, nor anything for anyone to be rethinking. The fundamentals of us seeking to reward great content remain unchanged”. 

However, even if you cannot “optimize for BERT,” every small step that artificial intelligence takes towards an optimal understanding of natural language can be used as an opportunity to reevaluate your practices and ask yourself if you are making content that is high quality and aimed to respond to the real search intent of real users.

This review takes two steps. The first is to understand how natural language processing works to produce clearer, more understandable, and indexable content for search engines. The second is about deeply knowing the cultural contexts in which our audiences communicate to provide clearer, more understandable, and more enjoyable content.

The first step is technical and requires mastering the basics for writing content that is compatible with natural language processing (NLP) mechanisms. Writing for NLP requires knowledge of logic and syntax for crafting sentences with a clear and simple structure, and in which the relationship between words is evident and unambiguous. The second step, aimed at creating quality content for real users, requires in-depth knowledge of their cultures, the contexts in which they bond, and their different ways of interacting with the language.

In both areas, the help of a language service provider can add value. Working with highly trained linguists ensures that the syntax of the content in the target languages is appropriate and suitable for the work of the search engines. At the same time, the contribution of native translators allows the content to be delivered in any language with the clarity and appeal necessary to resonate with each audience.

# 2 The growth of voice searches

Hand in hand with the proliferation of virtual assistants such as Siri, Alexa, or the Google Assistant, added to the increase in traffic on mobile devices, searches are no longer single words typed using a keyboard and became phrases and questions said into a microphone. In a recent survey, 48% of respondents said they use voice search, 79% considered that voice technology improves their quality of life, and 92% affirmed that it saves time.

This change in the searching mode generates a change in the use of the language, giving rise to search attempts with longer and more complex queries. As users gain confidence in the interaction with new devices, we find richer and more varied expressions, both in syntax and semantics.

How can SEO and inbound marketing experts stay ahead of the growing voice search trend? By writing content with a conversational tone and structured in a way that responds to possible questions from target audiences.

In order to build content that answers the questions from real users, it is important to start by identifying what the user’s intention is. There are multiple classifications on the different types of search intents, but, broadly speaking, we can group them into three categories:

  • navigational searches, in which the user already knows where he/she wants to go and uses the search engine to find a link to his destination,
  • informational searches, in which the user wants to know or deepen their knowledge on a subject for educational or entertainment purposes (or with a possible but distant purchase intention), and
  • transactional searches, in which the user has a clear purchase goal and looks for ways to complete the operation immediately.

To this we must add that, depending on the degree of prior knowledge and commitment that the user has with their search topic (which in online marketing is usually presented in the form of a funnel), the structure of the question may be simpler (for example, what is x) or more complex (for example, what is the best way to do x).

As we see it, the transition from written to voice search is not only a change in format but a total change in the users’ behavior and their way of interacting with language. To find creative and competitive ways to join this trend, language experts can be of great help in keyword research aimed at voice search optimization for different target audiences. Their input can be especially valuable in long-tail SEO strategies, proposing new alternatives to explore in low competition niches.

# 3 The optimization for SERP (Search Engine Results Page)

A competitive ranking strategy is no longer limited to the famous “ten blue links.” Now it reaches results in videos, images, news, maps, lists, tables, and product descriptions, among others. The key to achieving efficient and consistent results in all formats is to incorporate a 360° mindset: to abandon arbitrary conceptions about the hierarchy of this or that format over others and to think in terms of objectives and weighing the value of each channel based on a comprehensive branding strategy.

Take the case of video that, according to Cisco, is expected to occupy 80% of online traffic by 2021. A brand that has unoptimized video footage is wasting an immense opportunity, so a good start would be to curate your available content and localize basic indexing data for its target audiences.

Search engines usually take data from the title, descriptions, and tags of the videos to understand the content, index it, and make it available to users, so optimizing those three categories is a good starting point. However, for some industries, this may be insufficient for good positioning. A second step to implement would be to add transcripts. A third step, aimed at expanding global reach on video, would be to include subtitles in the languages ​​of the target audiences. With all these efforts, not only the chances of SEO positioning are improved, but also user experience in a broad sense.

To meet these demands, a language service provider has multidisciplinary teams of translators and editors in all languages, project managers, and technicians in different media to assist in optimizing and localizing content in all formats. This service usually includes the creation of terminology bases and style guides, two linguistic assets that help to strengthen the branding strategy in all channels, ensure consistency in the production and translation of content over time, and, ultimately, save time and costs.

In summary, the growth of alternatives on the search results page is both a challenge and an opportunity for brands to explore new and more engaging ways to connect with their global audiences, and a language expert is an ideal partner to carry it out successfully. 

Final thoughts

SEO practices evolve hand in hand with technology, in a way that they seek to adjust more and more to the realities and experiences of users. To do so, it is not enough to execute recipes or “shortcuts”: the key is to develop global strategies that involve investment in technological infrastructure and linguistic and cultural knowledge of the audiences in equal parts.

Adding the contribution of a team of language experts will not only achieve successful and meaningful results for each target audience, but will save time and costs, and ensure consistency of the brand strategy in all formats.

From our global team to yours: the top 5 tips for running the perfect virtual meeting

Although no company in the world remains indifferent to digital transformation, there’s a small number of exchanges, usually the most sensitive ones, that still live on in the personal arena. And the virtual group meeting is yet struggling to take its final shape at the edges of remote workflows. 

The recent changes in the global landscape, where events are postponed and travels are canceled, challenge organizations to find creative ways to get the work done and to get their teams effectively communicated while doing it. At Go Global, we are used to working remotely with colleagues in every time zone, so we invited our teams to share their tips to have a productive virtual meeting. Here’s our top five.

1. Get everyone on the same page, thematically

A virtual meeting is not a social gathering by other means but a problem-solving facilitation process, so the same organization principles for in-person meetings apply. First of all, respect everyone’s time by making an appointment, sticking to it, and starting and finishing on time. Sometimes the finishing-on-time part can get tricky, so set a clear agenda and be realistic about how much the team can achieve in one session. Also, give everybody a chance to prepare by sending in advance any information and background documentation needed to help the decision-making process.

During the meeting, the person in charge of it should make sure that every voice is heard (metaphorically, but also physically and technically, of course) and that the next steps get clearly outlined (including timing, accountability, and resources involved).

2. Get everyone on the same page, technically

An improvised meeting leads to delays, distractions, and unproductive results, and many times, the problem is not the conversation dynamics itself but the technical resource that supports it. To prevent the momentum-killing gap when some team member is still installing or updating the software while other members are catching up about how its functions, give everybody the chance to prepare in advance, whether it is installing the chosen tool or getting familiar with its functioning.

To do that, define which videoconference tool the team will use, and make sure everyone has it installed, with their account correctly set. Also, provide additional help like tutorials (or, if you have access, an IT team support), so the team members can resolve any doubts. Last but not least, make a team commitment to test the tool and practice with it beforehand (and not when the meeting is already starting). And please, please, mute your microphone when you are not using it.

3. Focus on the dialog, not on expositions

Anything that’s long and tedious in-person gets ten times longer and boring on screen. That’s why a virtual meeting shouldn’t be a series of monologues, but a brainstorming session, an exchange of ideas and knowledge, and a debate. To make that happen, all the information processes must be carried out beforehand, so the team can make better use of their time together, discussing and thinking collectively.

If someone needs to make a presentation in real-time, the main advice is to keep it short and concise and use a screen sharing tool to move everyone through the visuals to keep them more engaged.

4. Assign a facilitator (aka a master of ceremonies)

Maybe it’s because of the geographic distance, maybe it’s because the communication is technologically mediated, but sometimes people take advantage of virtual meetings to multitask. And when not everyone in the meeting is equally engaged, there’s a high risk of one or two speakers to monopolize the entire conversation, leading to more multitasking and more tuning-out of the rest.

To help attendees stay in track with the schedule, and to be actively involved in what’s happening, it can be extremely beneficial to have a designated facilitator who runs the meeting and manages the dialog flow.

The role of the facilitator is to guide the conversation so that the other participants can focus more in-depth on the content. It’s recommendable that the person in charge of this task has the necessary skills to connect with the group and flexibility to follow different conversation patterns and contain possible digressions. It’s also valuable that he or she has a deep understanding of group dynamics to properly read the (virtual) room and ensure that everyone can participate freely and actively.

5. Maximize empathy

Although technology allows many workers to fulfill their tasks seamlessly in any corner of the planet, working from home can get lonely. And in a challenging and uncertain environment like the one we’re in, some team members can be dealing with an extra emotional workload and feeling isolated or anxious.

Not everyone deals with extraordinary circumstances in the same way, so spare some initial time for small talk and check-ins to make everyone is feeling supported and involved. Sometimes, a “how are you doing?” goes a long way. After all, working from home is all about flexibility, and there’s no better way to get more flexible than to listen and show some kindness.

Bonus: if the cultural context is an issue, add a remote interpreter to the meeting

Right now, many companies are struggling to adapt their processes to a fully remote landscape. Many of them are multinational enterprises and are widely experienced in all kinds of virtual workflows. But in many cases, the language and cultural barrier remain an issue that can be amplified in a crowded virtual conference room.

To help facilitate the exchanges between remote teams that are culturally diverse, an also-remote interpreter can be a precious asset. Today, there’s a wide variety of professional interpreters highly trained on business and are available instantly over the phone and on video through online platforms.

Three takeaways

1 A virtual meeting and an in-person meeting share the same etiquette basics. Be on time, have clear objectives, send the attendees the agenda and background information in advance so they can be prepared, and finish by outlining the next steps, including timing, accountability, and resources involved.

2 Virtual meetings need some extra technological preparation. Define a videoconference tool, make sure everyone has it installed and know how to use it, and test its functioning beforehand.

3 In difficult times, extra empathy is in order. Make time for an icebreaker; ask everyone how they are doing and give people time to adapt to challenging situations. Your team will be benefited from flexibility and kindness, and the outcome may surprise you

The best translation and localization events for language professionals in 2020

In case you had a hectic start of the year and haven’t figured out your language-industry events schedule yet, don’t worry: we at Go Global got your back. Here we share our ten favorite conferences, congresses, and other networking opportunities on the translation and localization field to check out in 2020. See you there!

GALA 2020

  • who Globalization and Localization Association (GALA)
  • where San Diego, California USA
  • when March 15, 2020 – March 18, 2020

Tcworld 2020 – tekom

  • who tekom
  • where Würzburg, Germany
  • when Apr 22, 2020 – Apr 23, 2020


  • who BP Translation Conferences
  • where Nürnberg, Germany
  • when Apr 24, 2020 – Apr 25, 2020

ACES National Conference

  • who American Copy Editors Society
  • where Salt Lake City, Utah USA
  • when Apr 30, 2020 – May 02, 2020

CITI Lima 2020

  • who III Congreso Internacional de Traductores e Intérpretes
  • where Lima, Perú
  • when May 2 – May 3, 2020

Plunet Summit 2020

  • who Plunet
  • where Berlin, Germany
  • when May 28, 2020 – May 29, 2020

LocWorld42 Berlin

  • who Localization World, Ltd.
  • where Berlin, Germany
  • when Jun 03, 2020 – Jun 05, 2020


  • who memoQ
  • where Budapest, Hungary
  • when June 10, 2020 – Jun 12, 2020

Translation in Transition

  • who Center for Research and Innovation in Translation and Translation Technology
  • where Kent, Ohio USA
  • when Oct 15, 2020 – Oct 17, 2020

Elia’s Focus on Project Management

  • who Elia (European Language Industry Association)
  • where Manchester, UK
  • when Dec 03, 2020 – Dec 04, 2020

representation of the diversity of languages a doctor has to deal with

Healthcare industry: how to hire interpreters and translators for LEP patients assistance

The number of people with limited English skills in the United States, plus the growing variety of languages they speak, confront the medical industry with the challenge of providing quality and equal services to all its patients. And it’s not just about clinical care. The goal is to transform all communication resources (brochures, forms, websites, apps, kiosks) into a meaningful experience across channels. In this article, we will cover the requirements that a language service provider (LSP) has to meet to assist the healthcare industry.

But, first: what’s an LEP patient? The acronym LEP stands for “Limited English Proficiency” and it refers to any person aged five and older who reported speaking English less than “very well” as classified by the US Census Bureau. According to 2018 data, more than 25.6 million people were considered LEP, accounting for 9 percent of the overall US population.

Some clinicians may think that if the patient or any family member speaks enough English to get by, asking for an interpreter’s help can be superfluous. But this assumption carries many risks. Any medical treatment, even a simple consultation, involves technical information and a series of complex interactions, that sometimes can be challenging even for a native speaker. If we add to that a language barrier, any misunderstanding can end quickly in a life-threatening situation. 

Moreover, a family member serving as an interpreter may act, intentionally or not, against the principle of impartiality needed in this context. Whether he or she is unaware of the ethical responsibility involved in the task due to the lack of training or is knowingly trying to influence the course of action based on personal beliefs and prejudices, the patient’s autonomy and well-being are at stake.

To avoid potential risks and any additional burden to LEPs patients and their families, the best solution for healthcare providers is to have a cohesive and tailored language program, developed by an experienced language service provider. Although sometimes hiring freelance translators and interpreters can be enough, a company specialized in the medical industry can be a better choice for quality improvement and costs saving. For selecting the right fit, there are five key factors to take into consideration: experience and training of the professionals, quality assurance, the confidentiality of information, flexibility for managing projects, and the ability to scale up. Let’s delve into each category.

Experience and training of the professionals

As in any other technical area, handling medical translation and interpreting requires mastering the source and target languages, and the specific knowledge of the field as well.

Therefore, the professionals assigned to a medical translation or interpreting project need to have specific training and proven experience in managing the specialized terms in the context of use. Their academic background must include a native level of language proficiency, in-depth cultural knowledge of the source and target languages, and adequate skills in using specialized glossaries and translation software. 

On interpreting, and due to the sensitivity of the issues discussed by clinicians and patients, it is especially valued that the experts show, also, excellent communication skills.

Quality assurance

One of the main differences between hiring a language service provider and a group of freelancers is quality assurance. An LSP not only performs an initial evaluation aimed to commission adequately qualified professionals to the projects, but also implements efficient control processes for error detection, readability testing, and overall quality improvement.

A quality management system often takes form as a multi-step verification process. An expert or a group of experts translate the documents, other professionals review and edit the project, and then a third team proofreads it.

Although at first sight, the process may seem time-consuming, any mistranslation on medical documentation can result in health or life hazard, or trigger a lawsuit or financial claims. Therefore, ensuring total accuracy standards must be the main priority of any health-related project. 

Another benefit of hiring an LSP that adds up to quality improvement is the creation of translation memories (a database with previous translations) and termbases (a glossary of each company’s commonly used terms). These two assets are shared, expanded, and curated by the translation teams over time and allow them to maintain linguistic consistency on different translation projects, saving time and costs.

Confidentiality of information

When handling medical data, translators and interpreters must observe a strict confidentiality policy at all times. In addition to the service level agreement, the professionals or LSP must be willing to sign a confidentiality agreement and prove an extensive knowledge of the healthcare industry regulations about personal information management.

As an advantage, LSPs usually offer custom digital platforms that ensure end-to-end security of the resources provided by the client. Also, they have a team of IT experts around the clock to solve any technical issues.

Flexibility in project management

A language strategy program requires a team of varied professionals, including but not limited to, translators, interpreters, project managers, and technicians of every media channel involved. Each project demands the collaboration of a highly dynamic network to fulfill the customer’s needs, and the project management role becomes critical.

With that in mind, it is recommended for the language service provider to have a flexible and adaptive approach to time frames, scope, and budget requirements to meet each project’s specific goals. Also, the LSP should have tools to facilitate the customer’s follow-up and feedback, and processes to implement the suggestions or improvements in real-time.

Ability to scale up

Last but not least, there are corporate management related issues to discuss. Ideally, hiring any service should be a strategy matter and be tied up to the organization’s goals. In that mindset, some questions arise: Would this person or business be a good cultural fit? How will this partnership add up to the company’s objectives? Is hiring this person or business a tactical and immediate solution, or is it projected on a long-term alliance of shared growth?

Any healthcare organization carries out a significant number of complex tasks daily in order to provide quality and meaningful assistance to all its patients. And in the case of LEP patients, all these tasks come together through translators and interpreters to convey life and health-related information. Considering the critical value of this communication process, the professionals in charge of providing it should be prepared to perform consistently and respond to any contingency.

Consequently, hiring language professionals should take into account the possibility of rising demand for volume, smaller time frames, and different languages. For that, and due to its structure and ability to scale up, an LSP is the preferred option.

Three takeaways

1 Caring for LEP patients encompasses a lot more than interpreting: it is a commitment to transform every piece of medical communication into a meaningful health experience for the patients and their families. On that ground, delegating interpreting and translation tasks to non-professionals not only diminishes this experience but also -and due to the critical nature of the services provided- can result in raised costs, claims, or even a life-threatening situation.

2  There are five key factors to take into consideration to find the right fit when seeking for linguistic help: 

-The professionals must have proper training on the medical subject and demonstrated experience working for the industry. Plus, the interpreters must exhibit exceptional communication skills. 

-There needs to be a quality management system with a multi-step verification process to assure total accuracy, term consistency, and good readability of the texts.

-It is necessary to sign a confidentiality agreement and verify that the information and resources the client provides are end-to-end secured through the entire process.

-To provide an adequate response to the complexity of the medical scenario, the language services team needs to work with flexible and agile project management.

-Considering the possibility of a demand for higher volume, shortest response time, or new languages, the provider needs to prove it has a scalable structure.

3 Translators and interpreters that handle medical information become a critical asset in a delicate communication process. Hiring language professionals to assist LEP patients, whether it is freelancers or a language service provider, must be a strategic decision. To make the most of it, the selection must gravitate towards professionals or companies that assure the achievement not only of the language-related tasks but of the client’s business goals. 

A patient talking with a doctor

5 keys to understanding the LEP patients healthcare services landscape in the US

Imagine a patient who doesn’t speak English and runs into a hospital with a severe wound after a car crash. From the moment the patient enters the hospital, any delay in communication could result in a life-threatening situation. All the treatment decisions depend on interpreting, and the clock is ticking. 

Let’s suppose now that the language the patient speaks is fairly common, and there’s a person in the building who speaks that language too and offers to volunteer an interpreter. It sounds like a solution, right? But if that person doesn’t have the proper training, that intervention could rapidly become a risk for the patient’s confidentiality and safety as well. 

What are hospitals expected to do in these situations? What are the obligations the healthcare community has towards a patient with a limited ability to read, speak, write, or understand English? And what kind of solutions can be implemented for service improvement?

In this article, we’ll cover briefly and concisely the key factors involved in these types of situations, regarding its legal, social, and linguistic perspectives:

  1. The number of persons with limited English skills living in the United States is growing.
  2. The increasing diversity calls for a political approach that addresses the change of sociocultural environments.
  3. The legal framework demands federal assisted entities to guarantee their services and benefits for every person in the United States.
  4. On the healthcare system, the challenges concern an effective assessment of the local communities’ demographics and the resources of each provider to meet their needs.
  5. As communities become more diverse, the language services industry follows, creating solutions with a broader reach.
  6. Three takeaways

The number of persons with limited English skills living in the United States is growing.

Individuals aged 5 and older who have a limited ability to read, speak, write, or understand English are considered Limited English Proficient or “LEP.” The number and diversity of LEP speakers in the United States has significantly increased  in the last decades, explained by the raising of immigrant populations with a significant part coming from countries where English is not an official language. According to 2018 data, more than 25.6 million people were LEP, accounting for 9 percent of the overall US population.

Limited language proficiency is related to low health literacy, a common phenomenon that affects 40% of the US population. Among other factors as lower socioeconomic status, long-term illness or disability, and old age, a language barrier denies patients the possibility to obtain, understand, and act on health information.

According to the 2018 US Census Bureau data, the highest concentrations of LEP individuals reside in the six traditional immigrant-destination states: California, Texas, New York, Florida, Illinois, and New Jersey. Spanish is the predominant language spoken (62 percent), followed by Chinese (7 percent), Vietnamese (3 percent), Korean (2 percent), and Tagalog (2 percent). Close to 76 percent of the LEP population communicates in one of these five languages.

Socioeconomically speaking, the overall LEP population (immigrant and US-born) was less educated and more likely to live in poverty than the English-proficient population. In 2015, 45 percent of all LEP individuals aged 25 and older lacked a high school diploma (compared to 9 percent of the English-proficient population), and about 23 percent lived in households with an annual income below the official federal poverty line. 

On health-related issues, and as Glenn Flores points out, “LEP patients often defer needed medical care, have a higher risk of leaving the hospital against medical advice, are less likely to have a regular health care provider, and are more likely to miss follow-up appointments, to be non-adherent with medications and to be in fair/poor health.”

The increasing diversity calls for a political approach that addresses the change of sociocultural environments. 

The demographic impact of an increasing population with limited English skills concerns the entire social fabric and presents a series of questions about the ability of the political, economic and legal structures to adapt to this evolving scenario. 

With increased diversity, social structures and behaviors face the challenge to ensure that everyone in the nation, whether they speak English proficiently or not, has equal access to the available systems. 

The labor market, the educational system, the legal system, and the healthcare and social assistance services deal with this issue on a daily basis and constantly seek more efficient management strategies.

The legal framework demands federal assisted entities to guarantee their services and benefits for every person in the United States. 

This obligation is supported by a series of laws, national and local. In regards to language access, the cornerstones are Title VI of the Civil Rights Act of 1964 and the Presidential Executive Order 13166. 

Title VI of the Civil Rights Act of 1964 states: 

“No person in the United States shall, on the ground of race, color, or national origin, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program or activity receiving federal financial assistance.”

The purpose of this title is to prohibit discrimination. It demands police departments, hospitals, housing authorities, unemployment centers, and any program or activity that receives Federal funding to provide meaningful and equal access to its services and benefits to all the inhabitants.

In 2000, Presidential Executive Order 13166 was issued to expand the reach of the Civil Rights Act Title VI, addressing the language issue. The goal of the new norm, titled “Improving access to services for persons with limited English proficiency” is “to improve access to federally conducted and federally assisted programs and activities for persons who, as a result of national origin, are limited in their English proficiency (LEP)”.

To fulfill its objective, it requires federal agencies to “develop and implement a system by which LEP persons can meaningfully access those services consistent with, and without unduly burdening, the fundamental mission of the agency.” This means that people who are LEP should have meaningful access to federally conducted and federally funded programs and activities.

On the healthcare system, the challenges concern an effective assessment of the local communities’ demographics and the resources of each provider to meet their needs.

According to the legal framework described above, once healthcare providers accept federal funds like Medicaid payments, they are responsible for providing language access to all their patients.

The landscape on how these laws are applied varies from State to State. Some have issued one or more laws to address language access in healthcare settings, California being the State that has the most laws. Some states expand their legal framework on specific topics/areas like intake forms, abortion risks, mental institutions,  HIV documentation, etc.

Each federal department has an Office of Civil Rights (OCR). OCRs are in charge of ensuring that no discrimination occurs in their Department’s programs and they have the authority to investigate complaints related to linguistic barriers, to initiate audits and to withhold federal funds for noncompliance. 

As a response to the Executive Order 13166, the OCR issued a Policy Guidance to help healthcare providers and other federally funded programs meet their new obligations. As part of that guide, four factors were defined to help make decisions on the extent of the language services that need to be provided. Those factors are:

  1. Number or proportion of LEP persons in the community. The more people in the community who speak a language, the more language assistance there will be in that language.
  2. Frequency of contact between recipient and LEPs. The more frequent the contact, the greater the need for language services.
  3. Nature and importance of the service to the LEP. The more important the recipient’s service or program (the bigger the risk if the person can’t communicate effectively), the more likely language services are needed. That implies better timelines and quality of the service.
  4. Resources available and cost. The level of language services required has to match the recipient budget. But economic limitations must be well-substantiated before using this factor as a reason to limit language assistance. 

As communities become more diverse, the language services industry follows, creating solutions with a broader reach.

To resume the initial question on the resources that healthcare communities have for LEP patients, we need to delve into the range of language solutions at hand. The first step to select an adequate solution is to identify the languages the LEP patients speak. The second is to evaluate the key factors about the community in which these patients participate (number of LEP persons who need assistance, frequency of services, nature and importance of the services they need, and resources and costs).  

Once the data has been gathered and the situation has been assessed, it is time to select the more appropriate language solution for a successful treatment. Today, there’s a wide spectrum of strategies and resources, which varies from voluntary work to an end-to-end language service provider. 

Community volunteers. In small communities with a limited budget, the institution can benefit from the help of multilingual staff members. In these cases, it’s best to work with people who do have some level of competency in the interpreting field or consider to invest in training.

Interpreting services on-demand. For healthcare centers with a low level of LEP patients, an interpreting provider who works on-demand will be the best solution. A service that continues to grow because it’s fast and practical is over the phone (OPI) and video remote interpreting (VRI). They are normally billed by the minute and are affordable because the interpreter can be anywhere. Interpreters in these networks are HIPAA certified and they are familiar with medical terminology. For more delicate situations, where every gesture and detail is critical, in-person interpreting will be the right approach.

A full high-volume program developed by a language services provider. When the healthcare institution receives a large amount of LEP patients or a demand for multiple languages, it is recommended to select a language service provider. Signing a service level agreement (SLA) ensures lower costs and a quick and tailored response, including not only interpreting services, but also translations of forms and documents, and localization of websites, patient information leaflets (PIL), apps for patients, etc. This kind of consultative approach also covers the (often unknown) benefit of the creation of terminology bases and style guides, two linguistic resources that help to save time and costs, and optimize communication across all channels.

Three takeaways

1. The increasing number of persons with limited English skills living in the US requires the social and political structures to evolve in order to ensure access to public systems to every member of the community. To fulfill this objective, the legal framework not only must prevent discrimination but also ensure real resources to reach the non-English speakers.

2. For the healthcare providers that receive federal funding, the main challenge is to add interpreters to their clinical practices to guarantee an equal quality treatment for LEP patients. To assess the level of linguistic resources that a provider must include in their service, they must take into account the demographics of the community (number of LEP persons, languages they speak, frequency of their service requests) and the resources available to the institution. 

3. The healthcare provider can opt for various strategies to meet its community linguistic needs, in a range that goes from including community volunteers as interpreters to hiring a language service provider. Like any other global service, the language industry has evolved to create diverse and customized responses, and there are plenty of tailored solutions for every community, scope, and budget. 

Are you looking for a translator position? Your next job interview may take place at a conference

Por Nicolás Franchini, HR Coordinator

Por Nicolás Franchini, HR Coordinator







The working environment is changing together with the job search. And, even though the traditional application system (such as sending a CV spontaneously or replying to a search) have proven to be efficient even in the present, the number of companies that are open to finding new talents in less traditional ways is increasing.

For that reason, if you are a translator and are not currently working, or if you are a translation student looking to have your first work experience, you should not miss the opportunity to make first-hand contact with the main representatives of the industry. Events like the next Translation Industry Conference in Latin America (CLINT) —which will take place in Córdoba— may be just what you need.

By attending a conference like CLINT you will not only have the possibility to contact HR experts directly —many recruiters working for language services providers will be there, including myself—, but you will also have a big chance of getting valuable information regarding what companies look for in a candidate.

The following constitute some of the advantages of beginning your job search inside an industry event:

Direct Approach. Attending an event where the vast majority of industry representatives are present helps you build a relationship with high-profile professionals —people responsible for Human Resources departments and even CEOs of big companies— who are not always as accessible in job interviews.

Volume. Looking for a job in the traditional way implies the repetition of a never-ending cycle involving uploading CVs, follow-ups and several interviews with each and every company we would like to apply for. Conversely, events like this gives us the opportunity to find all the interested people at the same time and place.

More Information. Having contact with people that work for major companies and who are in charge of the decision-making process regarding human resources may be key to acquiring a lot of information about current market needs in order to update your profile. Being able to talk directly with recruiters and directors allows you to inquire about positions available and what they value the most when hiring new staff for their organizations.

Stress-free Environment. Job interviews may be stressing. However, meeting people in an event may be an opportunity to showcase your personality in a more casual environment where you will be able to convey your skills, which are sometimes overshadowed by the typical anxiety of a job interview.

Networking. Even if you don’t manage to find the right job offer, being in touch with other translators and industry professionals is a huge chance to exchange ideas, start new projects and do some networking with your peers.

Constant Learning. Attending a congress together with the main figures of the business who give conferences and trainings is one of the best ways of being up-to-date and learn about the present of the industry you belong to. Also, this way you can add value to your CV and be one step closer to your new job.

What do translation and content localization companies look for?

This industry is aware of the challenges posed by technological advances. As technology is increasingly taking part in the production process, those called soft skills –people skills which are independent from technical knowledge— are becoming more and more valuable as they are a major factor for developing a successful career in any work environment. As a result, the ideal candidate is the one who can balance both technical knowledge and specialization together with social and teamwork skills, all of these added to digital competences.

In order to achieve a positive exchange with a potential employer, some of the knowledge, skills and attitudes usually required from a translator are the following:

Specific Language Knowledge. Like in every industry, to know the essence of the work to be performed is core and as a consequence the first requirement is to have a wide language knowledge. Profiles that stand out are those that include a specific degree in Translation or Literature.

Research Skills. Projects are dynamic and often involve technical challenges regarding the content that has to be processed. As a result, candidates are expected to be able to do the research needed for any unknown term or concept so translations can be as faithful as possible to their source text.

Specialization. The more specialized the translator is in a particular area (medical, technical, legal, marketing, IT), the more likely it is that he or she will be called up for a translation project according to his or her area of expertise.

Technology Skills. Due to the ever-lasting influence of technology in the translation industry, CAT tools management is increasingly important for the performance of the required tasks, since they allow faster translations, greater consistency in terminology and style, the possibility to translate by segment or phrases instead of word by word and, finally, save the translations made in a translation memory. As a consequence, the translator works at a higher speed and complying with all quality standards.

Communication. As the majority of translators work remotely, it is important that they have the ability to communicate in a clear and fluent way with all of the team members with whom they are sharing a task with. Communication skills are key to follow the news and updates regarding projects.

Commitment. Due to the fact that translators’ work may be part of a large project involving multiple languages and tight demanding schedules, the responsibility towards the task, once accepted, is of a great value. This ensures a timely delivery. Should any contingency that prevents delivery on time arise, it must be duly notified in a timely fashion and in due form.

Flexibility. Working for a large company means to constantly work in cooperation with the client. As a result, sometimes we encounter last-minute challenges (changes regarding deadlines, source text or CAT tool) which require from translators the ability to adapt to changing conditions.

Productivity. The ability to deliver on time results and with sustained quality is key to build a long-term relationship with an employer. The more productive and effective the translator is, the greater the chances are that a company will contact him or her again for future projects.

If you liked my article and want to know more about what LSP recruiters look for, or if you like languages and want to help big companies develop their global contents, please visit Go Global’s stand at CLINT. We look forward to hearing from you!