This year Go Global attended Game Connection at the AT&T Park in San Francisco, CA – it was an excellent experience that we’d like to repeat next year.
About 2,700 people from the gaming and related industries gathered for three days to find partners and do business.
The cultural mix was delightful. There was a heavy presence of attendees from the United States, Argentina, Brazil, Canada, China, Japan, Singapore, Thailand, Germany and France.
As you walked through the venue there were many booths where you got the chance to try out the latest games that developers from all over the world were sharing. There was certainly VR (Virtual Reality) experiences to get immersed into. There were also companies that provide art and help the developers’ ideas come to life. The artistic talent displayed was on point.
Many of the games are almost done with the creative process and are now looking for funding to be able to release them. Usually the games get released in one language first, mostly English or Asian languages and as the game succeeds, the localization process starts.
Our role was educating everyone we got in contact with about everything that localization means as well as share our advice and expertise. Some people were familiar with our craft and they had questions that we happily answered. Some others were quite amazed to hear everything that we can do and how we do it. What we do goes way beyond ‘just translating’. It’s simple, if the player doesn’t resonate with the language and the voices used in the game, they won’t be able to engage and they’ll likely find something else to play. Our job is for gamers to feel as if the game was developed for their culture from a linguistic standpoint. We gotta get it right or the global dreams of these creative minds can quickly shatter
At the end of the day wine, beer and snacks were served to allow for more opportunities to network. There were other events outside the venue that attendees could benefit from.
On the same week, Game Developers Conference was taking place so there was a constant exchange of people between venues. As you walked the San Francisco downtown area, you could feel the gaming and techie vibe around – very enjoyable.
We wished all the developers the best and good luck to find the funding that they are looking for – what you see in these games is a reflection of the human beings that create the games. Tons of ninja action and sophisticated fantasy characters. There were also games for children meant to assist in their learning process. It was interesting to observe the different cultural elements of each development.
Cheers to creativity and see you all in Game Connection America 2018!